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SOPLICA
KLASYKA GATUNKU

The campaign involved introducing three new products: Soplica Gorzka, reintroduced after 22 years, Soplica Gorzka with mint, and a new version of the traditional wedding vodka – Soplica Szlachetna. The client wanted to highlight the naturalness of the ingredients and present a different version than before.

 

The main elements of the branding are typography and the accompanying photos, classic gadgets that were once cool and still are today, and the collage style, which allowed me to blend something once traditional with something completely new and modern. The collages are an interpretation of the slogans we communicate. A distinctive feature tying all media together is the colorful checkerboard, which references the classic game of chess while also being a very distinctive and noticeable element.

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